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Instagram saw 5M videos uploaded in the first 24 hours after debut


It’s only been about 24 hours since the launch of videos on Instagram, and if my feed that’s filled with test videos is any indication, users are certainly giving the product a shot.

On Friday Facebook(s fb) released a few stats about video for Instagram’s initial success in the hours since it debuted:

  • If you were to sit down and watch all of the videos uploaded to Instagram in just the first eight hours, it would take you an entire year. That’s a lot of selfies.
  • In the first 24 hours of video on Instagram, users uploaded a total of 5 million videos.
  • The peak time when users were posting video came when the Miami Heat won the NBA championship. At this point, users were uploading 40 hours of video per minute.

The fact that Facebook is highlighting videos that are uploaded around real-time events is particularly interesting, since that’s where…

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